What do talents and skills mean in the AI context?
AI skills mean something different depending on the role: someone who uses an AI assistant to summarize texts needs different abilities than someone who integrates AI into their own product. Much of this already exists in companies. The task is to make it visible and to supplement it in a targeted way.
You do not need an extensive competence management concept for this, but a clear common thread: which problem is to be solved, which goal lies behind it, and what knowledge does the company need for getting started? Those who use a ready-made AI application mainly need to know what it is suitable for, which data may be used and how results should be checked. When integrating into business processes, technical, organizational and legal knowledge is added; only for in-house AI solutions are specialized skills in software development, data analysis or machine learning usually required. Equally important remains the specialist and experiential knowledge of employees: those who know processes, customers or products can judge whether an AI solution delivers usable results in everyday work.
Step by step, targeted qualification measures create AI competence that brings companies tangible benefits and secures their competitiveness. The crucial question is therefore not: Which AI experts do we need? But rather: Which tasks should AI support, and what knowledge does our company need for that?
In conversation with Dr. Marietta Menner, Tristan Post and Dr. Wolfgang Köhler
Artificial intelligence only unfolds its benefits with the right skills in the company. For most, it is less about self-development and more about understanding and using it profitably, above all critical thinking and a confident approach to AI.
Dr. Marietta Menner (University of Augsburg), Tristan Post (AI Strategy Institute) and Dr. Wolfgang Köhler (fortiss) give a brief insight into the topic of talents and skills around AI.
Our topic ambassadors
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Dr. Wolfgang Köhler
fortiss GmbH
Head of fortiss Mittelstand
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Dr. Marietta Menner
AI Production Network | University of Augsburg
Head of AI Education Program
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Tristan Post
AI Strategy Institute
CEO and Founder
Why are talents and skills important in the AI context?
How much competence building a company needs for using AI depends heavily on its size and goals. Large companies often broadly build up AI skills and create dedicated roles or teams. Smaller companies usually do better by qualifying specifically for a single AI use case instead of investing straight away in extensive training programs. This is because an AI application can function technically flawlessly and still bring little benefit if employees cannot reliably assess its results – conversely, a finished standard solution normally does not require an in-house AI team.
Building AI skills is an ongoing process: new use cases bring new requirements, so competence development should be closely linked to concrete AI projects and reviewed regularly. AI competence is also anchored in the European AI Act : providers and operators of AI systems must take measures to develop the AI skills of their employees, based on prior knowledge, experience and specific use.
The topic of talents and skills becomes particularly relevant when a company:
wants to introduce an initial AI application,
wants to integrate AI into existing business processes,
wants to develop or adapt its own AI solutions,
is unsure whether the team’s existing knowledge is sufficient for the planned use of AI,
has to meet legal requirements such as the AI competence obligation from the AI Act, or
wants to mitigate the shortage of skilled workers by specifically building internal AI skills.
Not all employees need the same training. The earlier you clarify what employees are supposed to do with the respective AI system, the more precisely and economically competence building can be planned.
AI skills for getting started
Applying AI in practice | Kempten University of Applied Sciences (free of charge)
The online course teaches the basics of applying AI. Participants learn how chatbots work and develop their own chatbot step by step.
AI certificate for trainees | Education 4.0 for SMEs (free of charge)
The certificate program teaches AI fundamentals for everyday training. Digital learning content is combined with practical exercises and an individual project.
Discover the world of AI | TUM / AI Campus (free of charge)
The online course teaches the basics of artificial intelligence and machine learning. Participants get to know various AI methods and develop their first own models.
Deepening and specializing AI skills
Industrial AI – Foundation Level | Augsburg University of Applied Sciences (fee-based)
The part-time certificate program teaches AI methods and their practical application in industrial production. The focus is on transferring them to specific technical issues.
KI-tech | OTH Regensburg (fee-based)
The part-time training course teaches the basics of machine learning, neural networks and data analysis. In practical projects, participants learn to apply AI methods to technical problems
digital.ING II | Bavaria’s central training portal (costs depending on course)
The portal bundles certificate courses from Bavarian universities on AI, IT and digitalization for female and male engineers and technical specialists. The focus is on digital technologies and their practical application.
AI Transfer Plus | Bayern Innovativ (fee-based)
The multi-month program supports medium-sized companies in Bavaria in building up AI skills and implementing concrete use cases. The focus is on transferring AI knowledge into operational practice.
Comprehensive AI training with certificate qualification
AI skills for practice – Munich University of Applied Sciences (fee-based): Part-time university certificate on AI applications, prompt engineering, prototyping and responsible AI use. For professionals from various disciplines.
AI Manager (IHK) – IHK Academy Munich (subject to a fee)
Certificate course for the strategic introduction of AI, the evaluation of use cases, and the management of AI projects.
Certified AI Leadership – Neu-Ulm University of Applied Sciences (subject to a fee)
Qualification for executives who want to use AI strategically, assess opportunities and risks, and shape AI transformation responsibly.
AI Pioneers Program – Technical University of Munich (TUM)
The free training program provides hands-on knowledge about AI fundamentals, AI agents, strategic applications, and ethical issues.
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Build the right AI skills for your company in 5 steps:
Step 1 – Start from a concrete use case
Do not start with job profiles or training offers, but with an AI use case that your company wants to implement – for example, an AI assistant that answers customer inquiries more quickly. Note which tasks are necessary for this: knowing typical questions and good answers, providing appropriate information, checking AI answers for subject-matter accuracy, maintaining the technical solution, clarifying legal requirements. Also check how many inquiries are currently processed manually in order to assess the leverage of the project, and whether applications already in use come with suitable AI functions.Step 2 – Define a goal and identify existing knowledge
Formulate a concrete, measurable goal instead of a general intention – for example: "In six weeks, an employee from customer service independently manages the AI assistant and reliably checks results." Then check not by job title, but by task, who already has the required skills today – in customer service, in IT, in data protection. It often turns out that a large part of the competence is already available, just distributed across several people. Finally, note only the actual gaps; for getting started, a simple list is sufficient.Step 3 – Qualify only for the concrete task
Choose a narrowly defined qualification that can be implemented in a few weeks, instead of setting up a training program for all employees. Someone who, for example, uses an AI assistant for research and draft texts should know which information they are allowed to enter, what the system is suitable for, which errors can occur, and how to check results. A general AI training course conveys basics, but is often not enough for concrete use – on the other hand, someone who only uses a finished application does not need further training in machine learning. Avoid company-wide large-scale training as an entry point; they rarely meet the actual needs of individual teams.Step 4 – Define responsibilities and solutions for skill gaps
Appoint a fixed contact person who accompanies the qualification, plans the time frame, gathers feedback, and reports progress to management. This person also decides how gaps are closed: if a skill is needed regularly, they first check whether it can be developed internally with a reasonable effort. If specialized knowledge is only needed for the integration of an AI solution, time-limited external support is often more sensible. Only when knowledge is needed permanently and cannot be built up internally does recruiting become relevant.Step 5 – Evaluate with real results after 4 to 8 weeks
Agree on a fixed date for a review after 4 to 8 weeks right from the start. For this, go through five typical results of the AI application together with the employees involved: Were errors detected? Were unsuitable results adopted? Is it clear when a human must intervene? Does the application actually provide relief? Record the findings in writing and derive further qualification needs in a targeted manner. If the skill development is not in reasonable proportion to the benefit, the use case itself should also be reviewed.
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