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What do talents and skills mean in the AI context?

AI skills mean something different depending on the role: someone who uses an AI assistant to summarize texts needs different abilities than someone who integrates AI into their own product. Much of this already exists in companies. The task is to make it visible and to supplement it in a targeted way.

You do not need an extensive competence management concept for this, but a clear common thread: which problem is to be solved, which goal lies behind it, and what knowledge does the company need for getting started? Those who use a ready-made AI application mainly need to know what it is suitable for, which data may be used and how results should be checked. When integrating into business processes, technical, organizational and legal knowledge is added; only for in-house AI solutions are specialized skills in software development, data analysis or machine learning usually required. Equally important remains the specialist and experiential knowledge of employees: those who know processes, customers or products can judge whether an AI solution delivers usable results in everyday work.

Step by step, targeted qualification measures create AI competence that brings companies tangible benefits and secures their competitiveness. The crucial question is therefore not: Which AI experts do we need? But rather: Which tasks should AI support, and what knowledge does our company need for that?

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In conversation with Dr. Marietta Menner, Tristan Post and Dr. Wolfgang Köhler

Artificial intelligence only unfolds its benefits with the right skills in the company. For most, it is less about self-development and more about understanding and using it profitably, above all critical thinking and a confident approach to AI.

Dr. Marietta Menner (University of Augsburg), Tristan Post (AI Strategy Institute) and Dr. Wolfgang Köhler (fortiss) give a brief insight into the topic of talents and skills around AI.

Our topic ambassadors

Portrait von Dr. Wolfgang Köhler, fortiss GmbH
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Dr. Wolfgang Köhler

fortiss GmbH
Head of fortiss Mittelstand

Portrait von Dr. Marietta Menner, KI-Produktionsnetzwerk | Universität Augsburg
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Dr. Marietta Menner

AI Production Network | University of Augsburg
Head of AI Education Program

Portrait von Tristan Post, AI Strategy Institute
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Tristan Post

AI Strategy Institute
CEO and Founder

Why are talents and skills important in the AI context?

How much competence building a company needs for using AI depends heavily on its size and goals. Large companies often broadly build up AI skills and create dedicated roles or teams. Smaller companies usually do better by qualifying specifically for a single AI use case instead of investing straight away in extensive training programs. This is because an AI application can function technically flawlessly and still bring little benefit if employees cannot reliably assess its results – conversely, a finished standard solution normally does not require an in-house AI team.

Building AI skills is an ongoing process: new use cases bring new requirements, so competence development should be closely linked to concrete AI projects and reviewed regularly. AI competence is also anchored in the European AI Act : providers and operators of AI systems must take measures to develop the AI skills of their employees, based on prior knowledge, experience and specific use.

The topic of talents and skills becomes particularly relevant when a company:

  • wants to introduce an initial AI application,

  • wants to integrate AI into existing business processes,

  • wants to develop or adapt its own AI solutions,

  • is unsure whether the team’s existing knowledge is sufficient for the planned use of AI,

  • has to meet legal requirements such as the AI competence obligation from the AI Act, or

  • wants to mitigate the shortage of skilled workers by specifically building internal AI skills.

Not all employees need the same training. The earlier you clarify what employees are supposed to do with the respective AI system, the more precisely and economically competence building can be planned.

AI skills for getting started

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Applying AI in practice | Kempten University of Applied Sciences (free of charge)
The online course teaches the basics of applying AI. Participants learn how chatbots work and develop their own chatbot step by step.

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AI certificate for trainees | Education 4.0 for SMEs (free of charge)
The certificate program teaches AI fundamentals for everyday training. Digital learning content is combined with practical exercises and an individual project.

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Discover the world of AI | TUM / AI Campus (free of charge)

The online course teaches the basics of artificial intelligence and machine learning. Participants get to know various AI methods and develop their first own models.

Deepening and specializing AI skills

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Industrial AI – Foundation Level | Augsburg University of Applied Sciences (fee-based)
The part-time certificate program teaches AI methods and their practical application in industrial production. The focus is on transferring them to specific technical issues.

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KI-tech | OTH Regensburg (fee-based)
The part-time training course teaches the basics of machine learning, neural networks and data analysis. In practical projects, participants learn to apply AI methods to technical problems

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digital.ING II | Bavaria’s central training portal (costs depending on course)
The portal bundles certificate courses from Bavarian universities on AI, IT and digitalization for female and male engineers and technical specialists. The focus is on digital technologies and their practical application.

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AI Transfer Plus | Bayern Innovativ (fee-based)
The multi-month program supports medium-sized companies in Bavaria in building up AI skills and implementing concrete use cases. The focus is on transferring AI knowledge into operational practice.

Comprehensive AI training with certificate qualification

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AI skills for practice – Munich University of Applied Sciences (fee-based): Part-time university certificate on AI applications, prompt engineering, prototyping and responsible AI use. For professionals from various disciplines.

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AI Manager (IHK) – IHK Academy Munich (subject to a fee)
Certificate course for the strategic introduction of AI, the evaluation of use cases, and the management of AI projects.

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Certified AI Leadership – Neu-Ulm University of Applied Sciences (subject to a fee)
Qualification for executives who want to use AI strategically, assess opportunities and risks, and shape AI transformation responsibly.

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AI Pioneers Program – Technical University of Munich (TUM)
The free training program provides hands-on knowledge about AI fundamentals, AI agents, strategic applications, and ethical issues.

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Build the right AI skills for your company in 5 steps:

  • Step 1 – Start from a concrete use case
    Do not start with job profiles or training offers, but with an AI use case that your company wants to implement – for example, an AI assistant that answers customer inquiries more quickly. Note which tasks are necessary for this: knowing typical questions and good answers, providing appropriate information, checking AI answers for subject-matter accuracy, maintaining the technical solution, clarifying legal requirements. Also check how many inquiries are currently processed manually in order to assess the leverage of the project, and whether applications already in use come with suitable AI functions.

  • Step 2 – Define a goal and identify existing knowledge
    Formulate a concrete, measurable goal instead of a general intention – for example: "In six weeks, an employee from customer service independently manages the AI assistant and reliably checks results." Then check not by job title, but by task, who already has the required skills today – in customer service, in IT, in data protection. It often turns out that a large part of the competence is already available, just distributed across several people. Finally, note only the actual gaps; for getting started, a simple list is sufficient.

  • Step 3 – Qualify only for the concrete task
    Choose a narrowly defined qualification that can be implemented in a few weeks, instead of setting up a training program for all employees. Someone who, for example, uses an AI assistant for research and draft texts should know which information they are allowed to enter, what the system is suitable for, which errors can occur, and how to check results. A general AI training course conveys basics, but is often not enough for concrete use – on the other hand, someone who only uses a finished application does not need further training in machine learning. Avoid company-wide large-scale training as an entry point; they rarely meet the actual needs of individual teams.

  • Step 4 – Define responsibilities and solutions for skill gaps
    Appoint a fixed contact person who accompanies the qualification, plans the time frame, gathers feedback, and reports progress to management. This person also decides how gaps are closed: if a skill is needed regularly, they first check whether it can be developed internally with a reasonable effort. If specialized knowledge is only needed for the integration of an AI solution, time-limited external support is often more sensible. Only when knowledge is needed permanently and cannot be built up internally does recruiting become relevant.

  • Step 5 – Evaluate with real results after 4 to 8 weeks
    Agree on a fixed date for a review after 4 to 8 weeks right from the start. For this, go through five typical results of the AI application together with the employees involved: Were errors detected? Were unsuitable results adopted? Is it clear when a human must intervene? Does the application actually provide relief? Record the findings in writing and derive further qualification needs in a targeted manner. If the skill development is not in reasonable proportion to the benefit, the use case itself should also be reviewed.

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The BAIOSPHERE AI COMPASS 

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KI-Kompass

STRATEGY

Strategic planning secures competitive advantages and includes defining goals, identifying use cases, and integrating AI into the company’s overall strategy.

Data

Data are the foundation of every AI system. Their quality and integrity determine the possible uses and the performance of AI applications.

ECOSYSTEM

In the use and implementation of AI, cooperation can bring many advantages. A strong ecosystem promotes innovation through the transfer of knowledge, resources, and technologies.

FINANCING AND FUNDING

The costs of introducing AI range from free versions to significant investments for developing proprietary solutions. To ease the investment burden, there are various funding opportunities.

CULTURE AND MINDSET

An open and willing-to-learn corporate culture is fundamental for successfully implementing AI. The main goal is to reduce reservations and fears and to involve the workforce in the transformation process.

Organization

The use of AI requires a well-thought-out organizational structure. This provides the foundation for the sustainable development of AI technologies as well as effective collaboration between various departments and interdisciplinary teams.

Technical requirements

A robust and flexible infrastructure includes hardware and software components, network infrastructure, and development processes in order to successfully implement, train, test, and use AI models.

Talents and skills

Developing and integrating AI require a qualified team and specific expertise. This includes both technical skills and strategic and infrastructural understanding.

Law and regulation

Compliance with legal requirements and standards is essential for the use of AI. For example, the EU AI Act has created requirements for AI solutions that will apply in all EU countries when creating and using AI.

Ethics

Ethics in AI includes implementing moral principles in order to realize the benefits of AI and reduce risks. Topics such as transparency, fairness and the avoidance of bias, explainability, and data protection are essential in this context.