AI in Advertising – Cost Savings or Cost Trap? – 28.01.2026

On January 28, 2026, the online webinar "AI in Advertising - Cost Savings or Cost Trap?" takes place. The event highlights how companies use Artificial Intelligence in advertising and marketing to optimize processes and reduce costs, and where legal risks may arise. The focus is on the question of when AI is a real efficiency driver and when its use can become a cost and liability trap.

Using concrete practical examples from everyday marketing, typical application scenarios such as text creation, image generation, and campaign optimization are classified. The speakers provide an overview of key legal frameworks, including copyright, personal rights, fair competition requirements, as well as labeling and transparency obligations. The goal is to provide companies with guidance for a legally compliant and responsible use of AI.

The compact webinar combines a professional presentation with a subsequent Q&A session and is aimed at all interested parties who want to use AI in marketing professionally. Participation is free of charge and takes place online, creating space for knowledge transfer and exchange across organizational boundaries.

• Organizer: Federal Association of Small and Medium-Sized Enterprises (BVMW)

• Language: German

• Target audience: Entrepreneurs, marketing and communications managers, specialists and executives, as well as all those interested in the legally compliant use of AI