From AI Investments to Measurable Value Creation

Many companies have gained initial experience with artificial intelligence. The in-person event focuses on the next development step: How to transition pilot projects into sustainable, economically successful AI applications? The focus is on scaling use cases, evaluating impact and profitability, and the organizational and technological prerequisites for successful AI deployment.

The event begins with a panel discussion featuring executives from marketing, sales, and IT who share their experiences on the return on AI. Discussions include investment decisions, measurable effects, and the transition from initial AI initiatives to professional structures within the company.

Subsequently, participants delve deeper into selected topics in interactive sessions. Topics include AI search visibility (GEO), agentic AI and automated processes, reliable data foundations for AI, and scaling successful AI applications. Networking and experience exchange round out the event.