Visibility in AI Search: Top Position in AI Answers – 12.10.2026

Traditional search engine optimization is increasingly reaching its limits as AI systems like ChatGPT or Gemini change the way we search for information. The webinar shows why companies lose visibility despite existing SEO measures and how they can develop a strategic advantage from it.

The focus is on the introduction to Generative Engine Optimization (GEO). Fundamental relationships and concrete, practical approaches are conveyed to specifically optimize content for AI-based search systems and sustainably improve findability.

Participants conduct a brief self-analysis in the webinar and learn about three central GEO levers and suitable tools. Additionally, a Q&A session offers the opportunity to directly clarify individual questions with an expert.

• Organizer: BVMW e.V.

• Language: German

• Target group: Marketing managers, communications and content teams, entrepreneurs, and anyone interested in AI-based search and digital visibility