KI Strategy and Implementation - 18.11.25

The workshop "ChatGPT & Co. in public relations" It provides practical insights into how generative AI tools can support communication processes - from text creation to idea generation to content optimization. Participants will learn how AI can be meaningfully integrated into editorial and PR routines and what limits, risks, and legal aspects need to be considered.

In addition to theoretical foundations, exercises and practical examples are at the center. The workshop is aimed at communication professionals who want to learn how to use AI-powered tools efficiently and responsibly.

• Organizer: Bavarian Center for Political Education.

• Language: German

• Target audience: Communication managers, press officers, PR professionals, employees in administration and educational institutions