Use AI sensibly – 21.01.2026

On January 21, 2026, the online webinar "Using AI Meaningfully - From Basics to Professional Application" will take place as the first part of a two-part webinar series. The event will demonstrate how artificial intelligence can be used purposefully, reflectively, and strategically to support work processes and meaningfully enhance one's own competence. The focus is not on pure tool usage but on understanding AI as a supportive sparring partner for thinking, writing, and decision-making.

Participants receive practical insights into the fundamentals of professional AI use. The topics cover, among others, meaningful applications of AI, the importance of precise prompting, the value of human experience, and the role of high-quality and authentic content. Additionally, it is demonstrated how AI-supported content can strengthen trust, expertise, and credibility in the long term.

The webinar combines a technical presentation with a subsequent Q&A session and is aimed at all interested parties who want to integrate AI safely and sustainably into their professional daily routine. At the end, an outlook on the second part of the series is given, in which the basics will be deepened and transferred into professional workflows.

• Organizer: Federal Association of Small and Medium-Sized Enterprises (BVMW)

• Language: German

• Target audience: Entrepreneurs, professionals and executives, self-employed individuals, as well as anyone interested in the professional use of Artificial Intelligence