AI Visibility – 04.03.2026

The free online seminar "AI Reach: How to Be Found by ChatGPT & Co." imparts practical knowledge on Generative Engine Optimization (GEO) - a new discipline for the visibility of digital content in generative AI systems instead of traditional search engines. It explains how traditional SEO strategies need to be supplemented, which criteria large language models use to evaluate content, and what steps are necessary to specifically anchor digital presence in AI responses.

Agenda & Benefits:

• Overview of the Shift from Search Mechanisms to Generative AI Search

• Introduction to GEO: Structure, Evaluation, and Relevance of Content for AI

• Concrete 7-step strategy to improve visibility in AI responses

• Practical examples for B2B companies and local online visibility

• Q&A with the speaker Marco Terracciano
  

• Organizer: BVMW

• Language: German

• Target group: Decision-makers and employees of small and medium enterprises who want to improve their digital visibility in AI systems

• Format: Online impulse with presentation and Q&A session